last year was crazy.
what started as a few lovable test builds turned into a $2.5M ARR agency..
here’s exactly how we did it.
the core insight
lovable didn’t change how we code. it changed how fast we can go from idea → revenue.
most teams still treat app development like a long gamble: months of build time, bloated scopes, delayed launches.
we treated it like a system.
mvp → launch → iterate → retain.
the 2-week mvp offer
our main offer is simple:
the constraint is intentional.
by forcing a realistic mvp scope, we: • ship faster • avoid overbuilding • get real users early
most founders don’t need “the full product.” they need the first version that works.
the subscription layer (where mrr compounds)
after launch, we stay on.
we act as a fractional product team: • design • new features • scaling • refinements
after 2 week sprint, clients don’t hire devs. they subscribe to momentum.
lovable makes iteration cheap, if your foundation is clean.
the cohort model
once the agency system worked, we productized it and created a lower ticker offer for builders.
the cohort helps founders: build and launch an app in under a month.
they get: • access to our devs • access to designers • live lovable guidance • real builds, not theory
content as distribution
last year my co-founder an I combined for over 20 million impressions.