Everyone is writing about AI and how they’re using it. I feel compelled to join the party. I pause though, because I don’t believe I have anything unique to add to the corpus that already exists. Every angle that I could speak on feels like it’s been talked about and rehashed dozens of times.
I feel a deep need and responsibility to learn these tools, the value they provide, how they impact the company I work for, and how they impact the people I have chosen to support outside of my 9-5. It legit feels irresponsible and negligent not to be living in Claude Code every single day.
If I’m going to live and breathe these tools, why not write about how you’re using them and what’s interesting to you? What you think doesn’t work well yet? What has drastically improved since the last time you tried it? What tools are you paying for? What haven’t you tried yet?
I’m not interested in writing how-to articles. Nope, not one bit. I do enjoy learning about companies, founders, their unique angles on a problem. Packy McCormick is one of my favorite writers and I love his deep dives.
I’m struggling with my identity as a writer, that’s the cold truth. Which is why I can’t figure out what to write about. I’ve been admittedly distracted by so many incredible advances in the knowledge work space, seemingly on a daily basis, that I’ve completely lost focus on who I want to be as a writer and the daily actions necessary to get to my desired destination.
But, what is that destination?
I think it looks a lot like Packy McCormick and Reggie James, who just landed an incredible gig at General Catalyst as a creative director.
Telling stories about the people and companies I admire.
The destination is being able to do this every day.
What’s funny is, I’ve already arrived, and yet, I’m not writing. The “destination” I’ve set out to drive towards is a place that I should technically always exist in. There’s no reason why I can’t tell stories about the people and companies I admire, right now.
Why am I not doing this? What’s stopping me?
If I’m being honest, the biggest blocker in my brain is distribution.
I’ve been writing on the internet for a long time now, and I’ve never, ever, really had a viral hit. That’s ok, it doesn’t really bother me that much, but it does color my decision-making. I think I’m stuck on the fact that I could spend so much time on a Packy McCormick deep dive, only for a few hundred people to read it and for 5 people to comment on it.