I've been doing SEO for this brand for two months. And we're already seeing a 3x increase in organic traffic and the number of 1st page keywords. All I did was: > Optimize the homepage for a target keyword > Build out 16 Product Category pages targeting hyper-specific, transactional keywords > Add content to those Product Category pages > Add those Product Category pages to the main navigation menu > Delete a few duplicate Product Category pages > Fix a broken link > Publish 4 blog posts that drive internal links to the Product Category pages > Build 14 backlinks to the homepage That's all it really took to start moving the needle. SEO isn't rocket science.