imagine a product that has 20% margin it could be 40% but the company eats 20% to make it as good of a product as possible with great customer service eventually a private equity firm notices and realizes that they could double profits if they grabbed that 20% the founders want to retire so they sell and the pe firm does their cutting then in a few years they sell it to a big corporation for double what they paid for feels like everything has gone through this cycle and there's no founders…