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Building AI-First SaaS Products for Niche Markets

GREG ISENBERG

how to build an AI-first SaaS in 2026 1. start with a big market. finance, healthcare, real estate. then zoom into a sub-niche. 2. map the niche’s workflow end-to-end. literally write every step they do daily. ex: leads → scheduling → quoting → follow-ups → payments. 3. highlight where money changes hands. deposits, invoices, negotiations. those moments are where software captures value. 4. identify the repetitive mechanical tasks. anything someone does the same way every day is an automation opportunity. 5. quantify the pain. if a business owner spends 100 hours a year on something and their time is worth $300/hour, that’s a $30k problem. 6. manually perform the workflow yourself. most AI SaaS actually starts as a service. that’s why so many new YC companies begin with humans in the loop. 7. document every step. separate judgment tasks from mechanical tasks. agents handle the mechanical work. 8. turn those steps into agent workflows and connect them to real tools (email, slack, stripe, crm, APIs). 9. build media while you build the product. post daily about the workflow. use AI to research content ideas and scripts. the audience becomes your distribution. 10. launch narrow, show proof (hours saved, revenue generated), then expand into adjacent workflows until you become the default execution layer for that niche. people saying everyday that saas is dying it’s evolving into agents + software + media. full breakdown in the latest episode of @startupideaspod lots of sauce in this one all for free because i can't wait to see what you build watch

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