I grew my 𝕏 account from 400 to 26,000 followers and if there’s one thing I learned, it’s this:
YOU DON'T GROW BY POSTING AND REPLYING MORE
you grow by understanding what the algorithm wants people to do with your content here’s the latest X algo update explained + what you should actually do 👇 1 > post original (!) content original posts are what give you the best chance of reaching people who don’t follow you yet if growth is the goal, don’t build your entire strategy around replies, reposts, copied text, or recycled content
create posts that can stand on their own 2 > create posts people want to share one of the strongest signals is still sharing (especially when someone copies your link and sends it to another person)
the question to ask before posting:
would someone send this to a friend?
if yes, you’re probably creating something valuable.
3 > make people want to reply and quote replies and quote posts are strong signals because they create conversations around your content experiment with different formats to find your bangers:
opinions observations frameworks questions or ideas that give people something to react to
4 > make videos worth watching a hard part, but worth it you can start simple: sincere, self-made videos from the founder (don't waste time on special effects and production) getting someone to tap your video isn’t enough now: if they open it and immediately leave, that doesn’t help much so your first few seconds matter more than ever:
start with the strongest part → remove long intros → get straight to the point 5 > one great post beats six average posts posting more doesn’t automatically mean getting more reach your posts can compete with each other in the same feed quality > volume
instead of publishing six average ideas, spend more time making one of them great use drafts on your phone 6 > talk to your audience 𝕏 is a social network actually be social:
ask people reply to people support people build relationships follow people you genuinely interact with conversations (in replies) between people who follow each other appear to get significantly more weight according to new algo!