📝 If You Don't Have 100k Followers - You Better Be Fast
There's a big lie in the audience building game:
“Audience building is a game where everybody wins.”
It's not. This is a game with winners and losers.
Where the big accounts like me are the safe choice and the smaller accounts usually get shrunk to zero engagement.
I also shared that I believe all big accounts (myself included to a degree) have a disadvantage:
The bigger you are the slower you move.
I'm in circles with some folks with hundreds of thousands of followers.
They're paralyzed by their audience's opinion of them.
They live in fear of someone thinking that they 'fell off'.
Unlike a person with speed, these people MUST consider “how will this make me look?” before committing to a move.
If their move makes them look even remotely indecisive they won't pull the trigger. They can't. They're too big now. People think they're untouchable and it's just a bad look.
Yet it's being willing to look bad that got them to where they're at.
If you don't have hundreds of thousands of followers you are at a major disadvantage:
True.
But you're also free.
You're free of the binding vows that these people made to their audience.
While they take months to craft an offer and “build hype”,
You can make an offer right this minute and see if someone buys.
The downside is zero but the upside is infinite:
That offer could very well be THE offer.
They spend their brain energy in responding to their comments,
You spent it crafting an offer a day. Sending it. Seeing what comes back. It's not even noon and you started conversations with 15 people and posted Whale Bait in all platforms already.