JK Molina

📝 Your Income Is Capped By A Mathematical Error When I skip a day of posting as a big account, people think I'm "brand building". When I don't respond to a DM they think "He's probably busy". My silence is interpreted as a positive thing. Small accounts don't have that luxury. If they go silent they are forgotten. Not that their followers care much anyway, Because even though they've posted hundreds of times, The audience is still mostly friends and peers. Or people who want to sell THEM something. Some creators can read the signs and conclude that content alone won't cut it. So they start sending more DMs. Which is another painful ritual: You can only say "Hey Monica thanks for the follow! What are your goals?" so many times before getting the ick for how fake the whole thing feels. That is the Volume Game. And for a small account, the Volume Game is capped by a mathematical error. Because the Volume Game is a multiplication game. And zero times anything is still zero. More posting and more DMs will likely just keep you in the same daily treadmill - just a bit more tired than the day before. Or even worse: If you have a small account and post too much then something looks off. You have hundreds of posts but average 2 likes on each. You're poking the shadowban bear at that point. But for people like me, who have a big account, the math plays out differently. The Volume Game DOES make sense when thousands of people read you every hour. (For context, I've sent 3 million emails in the last 90 days. I don't care how good the "underdogs" are. It's very hard for them to beat that.) For big accounts, more content almost always leads to more money. But as a small account that's not always true. More content and DMs are just going to waste your energy as a small account (or get yourself restricted). As a small account, almost every decision you make in the Volume Game is capped mathematically. Which leaves you with only one winning play: Opting out. Stop playing the Volume Game. And get something to multiply first through the Addition Game. People have justified their lack of leads and clients to me by saying "It's easy for you. You have money to spend." Well same applies to them. Play-by-play... This is how most big accounts did it: Adding money first through things that don't scale. Multiplying it second through things that do. I'll let you in on a little secret: I know of no one who could beat the Volume Game when their account was small. We never found a winning strategy because in the position of a small account, every move in the Volume Game ends up as a mathematical error. http://x.com/i/article/20223097174988677…

There's Duolingo clients and language-learner clients. Duolingo want the illusion of progress more than actual progress. Language-learner clients want actual progress more than an illusion. Both are massively profitable but mixing them is costly.

I used to think low engagement meant a failing business. Then I realized that recurring revenue lives in the inbox and not on the timeline. A small audience of buyers is more valuable than a large audience of spectators.

Credibility is tied to focus. It is easier to convince people of one specific strength than to convince them of general excellence. Honest marketing relies on a single pillar of truth.

In Order To Get To Seven Figures, You Need To Do Less.

Your biggest constraint probably isn’t more leads. It’s your backend (or lack thereof)

Your Niche Is Your Bottle Neck Picking a niche makes a lot of sense for cold audiences (like ads). I could never make it work with warm audiences. Gun to my head - if I had to answer what's my niche then I'd probably say "coaches". Yet that would be inaccurate. Maybe 60% of people I work with are coaches. A lot of them aren't. One prefers the private life without an audience and runs ads. Another one likes to be flown out for in-person packages but doesn't like to coach. One guy I couldn't even find online. He partners with people in secret and launches stuff for them. They've all spent a non-trivial amount here and made multiples of that in return. It's been a positive for both sides. But we would've missed this opportunity if my messaging was "I help coaches." They may have had some interest. But niching down would've made them go "not for me". They were a "maybe". But if I niched down I would have turned that "maybe" into a "no". In my experience with audiences, that's what niching down does: It turns maybe's into no's. Niching down is like going to a bar with a shirt that says "I'm only into blondes." It limits you to a great amount of great people. Maybe a brunette liked you. But the shirt made her go from "maybe" to "no". Niching down backfired. A better use of your energy is to opt out of the niching game entirely. And spend it creating tools and assets that make people from all niches interested in it. Make great products. Let the niche choose itself.

📝 If You Don't Have 100k Followers - You Better Be Fast There's a big lie in the audience building game: "Audience building is a game where everybody wins." It's not. This is a game with winners and losers. Where the big accounts like me are the safe choice and the smaller accounts usually get shrunk to zero engagement. I also shared that I believe all big accounts (myself included to a degree) have a disadvantage: The bigger you are the slower you move. I'm in circles with some folks with hundreds of thousands of followers. They're paralyzed by their audience's opinion of them. They live in fear of someone thinking that they 'fell off'. Unlike a person with speed, these people MUST consider "how will this make me look?" before committing to a move. If their move makes them look even remotely indecisive they won't pull the trigger. They can't. They're too big now. People think they're untouchable and it's just a bad look. Yet it's being willing to look bad that got them to where they're at. If you don't have hundreds of thousands of followers you are at a major disadvantage: True. But you're also free. You're free of the binding vows that these people made to their audience. While they take months to craft an offer and "build hype", You can make an offer right this minute and see if someone buys. The downside is zero but the upside is infinite: That offer could very well be THE offer. They spend their brain energy in responding to their comments, You spent it crafting an offer a day. Sending it. Seeing what comes back. It's not even noon and you started conversations with 15 people and posted Whale Bait in all platforms already. You can create 300 chances to "get lucky" in the time it takes them to hire a YouTube video editor. These people have a lot of power. But with power comes baggage. Baggage that makes them slow and forces them to overthink. If you're not an overthinker - I'd argue you live in the best time ever to run a business. Without overthinking, you're free. When you're free, you gain speed. And when you're a person of speed, the economy finds a way to reward you. The worst economic position to be in is actually in the middle: Of the overthinker with the small account. You don't get the benefit of being strategic like the big accounts. But you also don't get speed that you can fight with. And so you're stuck in the Lukewarm Middle where life is just sad and full of what-ifs. If you don't have speed, you better have a hundred thousand followers. If you don't have a hundred thousand followers, you better have speed. If you're in the Lukewarm Middle, you better have another income source. Someone in the Lukewarm Middle is exactly what big accounts like me and accounts with speed like to see: A non-threat. http://x.com/i/article/20220029631373516…

The 4 Creator Archetypes in 2026: The Brother --> Low ticket & low effort content. The Hero --> Low ticket & high effort content. The Mogul --> High ticket & high effort content. The Pragmatist --> High ticket & low effort content. They all work. The only right answer here is which one fits your style the most.

There’s Solution Offers and Experience Offers. Solutions --> Great for frontend. Should not be positioned as a recurring thing but as something with closure for max conversions. When the solution has been delivered and there's more trust, that's when you introduce Experiences. Experiences --> Great for backend. Great for retention. A nightmare to sell in the frontend.

The value of an idea is measured in momentum. I used to wait until everything was certain. Now I see that starting with a rough version builds the infrastructure for the final one.

The more you move the more the world shows you the way. Can't ride a stationary bike. You have to move for it to serve you. Same as your biz.

You Could Get To $1M With A Simple Plan.

Assume people will watch 5% of the stuff I put out. 5% of the content. 5% of the video. Might as well just make an offer early

The way to sell in good markets is not the same way in bad markets. Spending is down. Unemployment is up. And this affects the whole chain. Even if you sell to "non brokies" - what's going on in the world affects you in one way or the other.

The 4 Creator Archetypes in 2026: The Brother - Low ticket & low effort content. The Hero - Low ticket & high effort content. The Mogul - High ticket & high effort content. The Pragmatist → High ticket & low effort content.

I used to compete with adjectives. I tried to be faster or cheaper or more effective. Then I realized that being the only option for a specific outcome is easier than being the best option for every outcome.

Selling is research. Revenue proves the market exists before the product is perfect. Testing an offer in public provides data that private refining cannot produce.

The bad news is people can’t commit to things long term. The good news is that it’s February and my gym is already empty.

"If you give the sauce away for free, people will pay you to cook it for them." I've had a few cringe takes. This is one of them. I used to swear by this. Gratitude isn't as strong a motivator as self-interest. A frame that proved much more profitable for me is demonstrating why the sauce matters.