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Design. is. not. Art.
It's visualized business strategy.
- Every extra option adds friction
- Every friction kills momentum
If a user has to think, you've already lost.
Your job isn't to impress but to make the next action obvious.
I pity any founder who's hired a pixel-pusher who doesn't understand this.
I've designed 150+ products and built 60+ apps over the last ~10 years.
If I were starting from scratch today as a product designer, here's exactly how I'd become the most badass designer in the world:
(Steal this playbook for 2026)
I'm obsessed with design.
I spend 8 hours a day looking at UIs — and @Superhuman created the most addictive email experience I've ever seen.
Here's a full UI/UX breakdown of its best features (and what every designer & product founder should steal from it) :