AI makes it so much easier to build. But here's the catch: everyone else has that same speed advantage. So you turn to distribution. But here’s the second catch: the channels you’ve long relied on for growth (virality, sales, SEO, ads) are increasingly becoming less effective—for that same reason. So how do you get your product noticed? The answer is ecosystem. Instead of going directly to your prospects, go through intermediaries who already have access and trust with your audience. @TomOrbach , director of growth marketing at @wiz , said it best: “Why start at zero when you can start at 10,000?” - Gamma attributes over 50% of its growth to micro-influencers - Supabase 4x'd their growth in under a year thanks to a partnership with Lovable - Vercel grew off the back of its Next.js community - Lovable grew in large part by empowering creators to generate content about them - Clay grew through close partnerships with “GTM engineer” power users—consultants, agencies, and in-house operators In today's powerful guest post, @emilykramer shares how you can implement this strategy yourself, including dozens of real-world examples of how top AI companies like @Lovable , @GammaApp , @Clay , @Vercel , @Supabase , @TrustVanta , @basetenco , @HubSpot , and others are executing this strategy. Don't miss this one: https:// lennysnewsletter.com/p/ecosystem-is -the-next-big-growth …

"Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR with @jjen_abel Jen is GM of Enterprise at @StateAffairsUS , co-founder @jjellyfish_co , and one of the sharpest minds I've ever met on all things enterprise sales. In this follow-up to our first chat two years ago (covering the founder-led sales zero to $1M phase), we focus on what founders need to know to grow from $1M to $10M ARR. We discuss: The dangers of pricing your product $10K-$20K Why tier-1 logos counterintuitively make the best early customers Why the “mid-market” doesn’t exist How to find and work with design partners Why you need to vision-cast instead of problem-solve Why services are the fastest way to get your foot in the door with enterprises When to hire your first salesperson and what profile to look for Much more Listen now • YouTube: https:// youtube.com/watch?v=37fKFW drMyA … • Spotify: https:// open.spotify.com/episode/29WRTO clMiqAILT077dPe5 … • Apple: https:// podcasts.apple.com/us/podcast/sel l-the-alpha-not-the-feature-the-enterprise/id1627920305?i=1000735957465 … Thank you to our wonderful sponsors for supporting the podcast: @WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs: https:// workos.com/lenny @Lovable —Build apps by simply chatting with AI: https:// lovable.dev @coda_hq —The all-in-one collaborative workspace: https:// coda.io/lenny