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How I use ai for copywriting.
Ai sucks at writing. We all know this. But it can help with one BIG thing in writing.
So, the hardest but maybe the most important part of copywriting is finding the big idea then a story, fact, anecdote that reiterates the big idea that makes the big idea more palatable and easier to remember.
Basically...making your writing stick with the reader.
Ai is amazing and helping me find a story that sticks.
An example:
I was writing something for Hampton…
I read a lot of history books.
And I've noticed that many of the things that people will say on a day-to-day basis regarding the past and comparing it to today...they're just not true.
Example:
"Kids nowadays...crime's so high, no morals, etc etc etc."
I recently read about "The greatest generation". Aka people born ~1900-1930. The guys who fought in WW2. The Boomer's parents.
They're called The Greatest Generation because WW2 was obviously horrific and negatively impacted the entire world…
What business-y YouTube channels do you live?
Hampton's launching a new channel soon.
The premise is helping CEOs of +$10m/year companies become better leaders, people, and business folk.
No longer tinkering with the engine, but now guiding the ship.
The problem I'm facing is finding YouTube channels that I'm inspired by as most are focused on new-er or early stage founders. And also, that are hosted by 30, 40 year old men and are respectable.
I love @RyanHoliday and @Markmanson stuff.…