OpenClaw came out in November 2025 and went hyperviral in January. Why did it take six months to go from that to broader consumer adoption of Muse and Instinct?
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personal agentby Meta
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Public posts from the accounts Tech Twitter monitors, in the selected window. Findings need three supporting authors and a published source. Announcements can cite one known-affiliated account. This is a sample of the conversation, not a survey or a measure of adoption.
OpenClaw came out in November 2025 and went hyperviral in January. Why did it take six months to go from that to broader consumer adoption of Muse and Instinct?
Few people have noticed that the new Agents API lets you build your own Muse product at scale with a few lines of code.
Introducing Agent Tincan. Let your AI agents ask each other for help. Your agents each have a superpower. Grok Bot is always on in the cloud. Muse makes phone calls and has access to Meta. Instinct runs in iMessage. Codex and Claude Code have your code. ChatGPT and Claude have your chats. But they can't talk to each other, so you're the copy-paste. Now they can, all securely over Tailscale. 📞 Ask Grok Bot to have Muse call the restaurant 🖼 Get an image from ChatGPT, from any agent 🔎 Pull a detail out of an old Claude chat 🛠 Talk to Codex on your primary development machine Runs on your own private Tailscale network. No open ports, nothing leaves it. Open source. Setup is agent-first: paste one message into your always-on agent and it sets up the rest.
Muse will be the top installed app for a while thanks to Meta’s distribution might.. But they are starting to have a retention issue: most people still don’t know what to do with a personal agent, so they lose interest after a while. I bet Muse will get much more proactive rather than reactive like it is today: “I can take care of this for you. Want me to?” I think there are a LOT of money saving opportunities in finance “Your credit card is charging 27% interest. You qualify for a much cheaper way to pay it off. Want me to move it?” “You have $8,000 sitting in checking earning almost nothing. Want me to move the excess to a higher-yield account?” “You’re paying off three debts. Putting your extra $300 toward this one first will save the most interest. Want me to change the payments?” “Your car insurance just went up 22%. Want me to shop for a cheaper policy?” “You’re paying for two subscriptions you haven’t used in months. Want me to cancel them?” “Your employer will match another 2% of your 401(k) contributions. Want me to increase it?” “Your credit card annual fee is coming up, but you barely used the benefits. Want me to downgrade it?” Other non finance examples: “Your kid’s soccer practice moved to 6:30. Want me to tell your spouse and update the calendar?” “This group chat has been trying to pick a restaurant for three days. Friday at 7 works for everyone. Want me to book it?” “Your package is delayed and will now arrive while you’re at work. Want me to change the delivery?” “Your sister’s birthday is Saturday. Here are three gift ideas under $50.” “You usually order groceries on Sunday. Want me to rebuild last week’s cart?” “You told your friend you’d send them those photos. Want me to do it?” “You’re running late for dinner. Want me to text the group your ETA?” “One of the Marketplace couches you saved just dropped $100. Want me to message the seller?” “Your flight is delayed. Want me to tell the person picking you up?” “You’ve been trying to make plans with three friends. Saturday afternoon is the only time everyone is free. Want me to organize it?” “Your dentist asked you to reschedule. I found three open appointments that work with your calendar. Pick one?” “Your child’s school sent a permission slip due Friday. Want me to remind you tonight?” “You said you need to return something to Target. The return window closes in four days. Want me to remind you when you’re near one?” Basically moving from: You think of a task → you ask → AI helps. To: AI notices something → suggests an action → you approve. Then you trust it and Muse handles routine things automatically and tells you afterward. IMO people aren’t going to keep opening an agent because it can answer questions, unless they are subbing muse for ChatGPT; I don’t think it’s there yet… They’ll keep opening it because it keeps saving them time, remembering things they forgot, and taking annoying little tasks off their plate.
Every personal agent right now is fully AI. Muse, Instinct, all of them. Here's what I want from a personal agent: an escalate button. These apps handle almost everything, and then there's the 1 thing a week that needs an actual person. Right now I'm the person. I'd pay real money for a button that hands the job to a human who finishes it and reports back. Meta tried this in 2015 with M and shut it down in 2018 because the human trainers ended up doing most of the work. Humans did 90 and the AI did 10, so every user cost a fortune. That ratio is flipped now. Instinct is worth $10B and it never hands anything to a person. I'd love to know what the version that actually finishes the job is worth! I think it's an interesting startup idea. At the very least, I'd download it.
Amazon is right to block Muse. “One, you do not get any revenue from your ad business, and Amazon’s ad business is now larger than their e-commerce profits. The second thing is the basket size gets reduced. If I do this, I just order the thing. If I block them, they will probably come to me anyway, because I am Amazon. So I have leverage.” @rodriscoll Love to hear your thoughts @juokaz @FredaDuan @scotwingo @harleyf
SITUATION EXPLAINED: Meta put its AI in a Tamagotchi and a hearing aid in your Ray-Bans. • Muse Charm is a keychain device with a screen, speaker, mic, and fingerprint sensor. Tap it and talk, no phone needed • Meta has built only a few so far, shipping in December • Muse also gets its own email address, works in the background while you're talking, and can run your Mac • The Ray-Ban Meta Audio glasses are $349 on October 13, and deliberately camera-free after a year of pushback on camera glasses • They carry an FDA-cleared hearing assistance feature for mild to moderate hearing loss @theojaffee: "That's awesome, because hearing aids cost thousands of dollars for no reason. It's such a grift."
Why Muse and Instinct are the biggest credible threats to ChatGPT “Muse is a Trojan horse to fight ChatGPT because the LLM is pretty good. It is a darn good, normal consumer-grade LLM. If it is free, it has agents that are truly autonomous, which ChatGPT does not. It does everything ChatGPT can do, and it has autonomous agents. It does not have to just be agents. It is doing all of it.” @jasonlk Love to hear your thoughts @srcasm @wailord @jgreze @mignano
90% of podcasts you listen to will actually not make you smarter. Today’s show is hotter than Meta stock… - Meta's Muse Hits No. 1. - ChatGPT Finally Has a Rival - Menlo Sounds the AI Bubble Alarm - Factory Triples Its Valuation to $5 Billion - Keith Rabois vs Airwallex: Who is Right? - Crusoe's $3.9 Billion Round. Is the Data Centre Trade Overheating? Imagine Gavin Baker, Squawkbox and Jerry Springer had a baby… that’s this episode today 🤣 1. Why Anthropic pushed its $2 trillion IPO from October to November Anthropic delaying its IPO from October to November is a tactical move to present a clean Q3 prospectus. Rather than listing while Q3 metrics are unaudited, waiting lets bankers include fully audited, record-setting October numbers so the financial results speak for themselves. 2. Why Muse and Instinct are the biggest credible threats to ChatGPT Autonomous agent interfaces like Muse act as a Trojan horse against ChatGPT by bundling solid consumer LLMs with free autonomous agent execution. Offering daily conversational AI and action-taking agents for free with higher token limits makes paying $20 monthly for basic chat hard to justify. 3. Amazon is right to block Muse Amazon blocking Meta's agentic commerce, Muse, defends its core profit model. Autonomous agents bypass sponsored ad listings, Amazon's main e-commerce profit driver, while shrinking total basket sizes. Amazon's massive consumer leverage forces Meta to negotiate a value exchange rather than freely harvesting its store infrastructure. 4. What should the API policy be for every big company? Aggregated consumer demand dictates tech adoption far more than theoretical payment protocols. When platforms like Meta aggregate massive user volume against backend systems, incumbents like Amazon, OpenTable, and Resy must immediately formulate agent API policies. Demand aggregation remains the ultimate driver of enterprise urgency. 5. Why I would make the investment into Factory at 5 billion Investing in Factory at $5 billion is a high-conviction bet on data sovereignty and model choice. C-level executives deeply distrust frontier labs with confidential codebases, fearing competitive data leaks through shared LLMs. As coding inference surges, air-gapped, model-agnostic enterprise platforms will capture massive market share. 6. Why would Rory invest in Factory at $5 billion? Software coding is the mother lode of AI value creation. While corporate boards demand rapid AI adoption, enterprises prefer buying end-to-end dev tools from independent players like Factory rather than frontier model labs whose data retention policies pose existential IP risks. 7. Why Jack at Airwallex needs an army of people fighting for him Running a decacorn requires a dedicated bench of public advocates to disarm narrative attacks. Founders shouldn't waste executive bandwidth arguing on social media against public attacks. Mobilizing an army of vocal supporters lets CEOs focus strictly on execution while third parties manage reputation. (links in comments)
My friend just saved over $1,000 a year because of Meta Muse. I walked her (a non-techie who has never used an AI agent) through the Muse setup. She connected it to Gmail, asked it to review all of her subscriptions. It flagged a bunch she had no idea she was paying for - a lot were hooked up to an old Delta credit card on autopay. She canceled Paramount+, Clear, Spotify Audiobook, a skin cream, etc. She just saved $1,300 per year. Start to finish was 22 minutes. And that included changing her avatar to a sloth.
I cracked open Meta's Muse - here are some interesting bits 🔽 1. You can ask it for the entire contents of /opt/ and it will zip it up for you 2. There a ~70 preloaded skills and CLI for everything from spotify to instragram-cli 3. "Spaces" is their website builder that uses Tanstack, Bun and Tailwind. Sharing a site deploys it to Cloudflare 4. It will install anything - like a torrent client 5. It has it's own "Muse DB" with a skill to query its own memories/convos with strict guard rails 6. There are a few things not enabled on my account, including "muse mail" which will give muse an inbox and ability to send email Generally impressed that you can just do anything - it's not limited or watered down like I would have imagined
gave my Muse $100 and a kalshi account, let's see how frontier this thing is
What are tasks, or data to query, do you want for Muse, Grok Bot, Instinct, etc, where you’d be excited to _passively_ pay a penny, 10c, $1, for the task/data to be high quality and low latency? For me, I’d pay to have perfect places data. I still get recommended closed places.
Any guesses how meta will weave in their giant ad business into muse?
To be fair though the it’s hard to trust the numbers. I’ve always had a suspicion about threads. The platform, while technically competing with x, has always felt dead. Threads feels like a platform where most of the users were tricked into downloading it through IG. It’s too early to tell how muse is doing.
at this point it’s unclear to me whether google can actually execute on the personal agent product it desperately needs as well as meta has or even openai. this category requires a very specific product dna which meta spent an enormous amount of money recruiting & acquiring. you need to collapse absurd technical complexity into something simple, friendly, opinionated, & intuitive then tell a compelling story. this is a non trivial task. also google’s other problem is that its product surface is so fragmented that i don’t even understand how the various orgs negotiate ownership, distribution, etc. i.e does thus live in gmail or gemini or both? ironically having just the google connector makes the problem much easier for everyone else. i genuinely can’t remember the last time google shipped a consumer product built from the ground up this complex that felt completely coherent end to end. anyway there should be a four alarm code red inside the company esp given how quickly meta can turn muse into a household name.
Muse is #1 on the app store. Grokbot is 196.
one interesting way to think about the current generation of personal ai products is that muse needs to create a new behavior, while chatgpt needs to change an existing one. which one is easier to do?
Just successfully had Grok Bot ask Muse to make a phone call, all securely over Tailscale. Would anyone else want this tool I built for myself to let all my different agents talk to each other? Right now have it talking to Grok Bot, Instinct, Muse, Codex, Claude Code, Hermes and OpenClaw.
these personal agent bots are not THAT valuable compared to open source ones BUT!! muse will gatekeep instagram/fb/ads/marketplace/whatsapp grok bot will gatekeep x if u try to automate any of them with your bots you gonna get a ban so that's gonna be their moat