OpenClaw came out in November 2025 and went hyperviral in January. Why did it take six months to go from that to broader consumer adoption of Muse and Instinct?
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personal agentby Meta
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OpenClaw came out in November 2025 and went hyperviral in January. Why did it take six months to go from that to broader consumer adoption of Muse and Instinct?
Few people have noticed that the new Agents API lets you build your own Muse product at scale with a few lines of code.
Introducing Agent Tincan. Let your AI agents ask each other for help. Your agents each have a superpower. Grok Bot is always on in the cloud. Muse makes phone calls and has access to Meta. Instinct runs in iMessage. Codex and Claude Code have your code. ChatGPT and Claude have your chats. But they can't talk to each other, so you're the copy-paste. Now they can, all securely over Tailscale. 📞 Ask Grok Bot to have Muse call the restaurant 🖼 Get an image from ChatGPT, from any agent 🔎 Pull a detail out of an old Claude chat 🛠 Talk to Codex on your primary development machine Runs on your own private Tailscale network. No open ports, nothing leaves it. Open source. Setup is agent-first: paste one message into your always-on agent and it sets up the rest.
Muse will be the top installed app for a while thanks to Meta’s distribution might.. But they are starting to have a retention issue: most people still don’t know what to do with a personal agent, so they lose interest after a while. I bet Muse will get much more proactive rather than reactive like it is today: “I can take care of this for you. Want me to?” I think there are a LOT of money saving opportunities in finance “Your credit card is charging 27% interest. You qualify for a much cheaper way to pay it off. Want me to move it?” “You have $8,000 sitting in checking earning almost nothing. Want me to move the excess to a higher-yield account?” “You’re paying off three debts. Putting your extra $300 toward this one first will save the most interest. Want me to change the payments?” “Your car insurance just went up 22%. Want me to shop for a cheaper policy?” “You’re paying for two subscriptions you haven’t used in months. Want me to cancel them?” “Your employer will match another 2% of your 401(k) contributions. Want me to increase it?” “Your credit card annual fee is coming up, but you barely used the benefits. Want me to downgrade it?” Other non finance examples: “Your kid’s soccer practice moved to 6:30. Want me to tell your spouse and update the calendar?” “This group chat has been trying to pick a restaurant for three days. Friday at 7 works for everyone. Want me to book it?” “Your package is delayed and will now arrive while you’re at work. Want me to change the delivery?” “Your sister’s birthday is Saturday. Here are three gift ideas under $50.” “You usually order groceries on Sunday. Want me to rebuild last week’s cart?” “You told your friend you’d send them those photos. Want me to do it?” “You’re running late for dinner. Want me to text the group your ETA?” “One of the Marketplace couches you saved just dropped $100. Want me to message the seller?” “Your flight is delayed. Want me to tell the person picking you up?” “You’ve been trying to make plans with three friends. Saturday afternoon is the only time everyone is free. Want me to organize it?” “Your dentist asked you to reschedule. I found three open appointments that work with your calendar. Pick one?” “Your child’s school sent a permission slip due Friday. Want me to remind you tonight?” “You said you need to return something to Target. The return window closes in four days. Want me to remind you when you’re near one?” Basically moving from: You think of a task → you ask → AI helps. To: AI notices something → suggests an action → you approve. Then you trust it and Muse handles routine things automatically and tells you afterward. IMO people aren’t going to keep opening an agent because it can answer questions, unless they are subbing muse for ChatGPT; I don’t think it’s there yet… They’ll keep opening it because it keeps saving them time, remembering things they forgot, and taking annoying little tasks off their plate.
Every personal agent right now is fully AI. Muse, Instinct, all of them. Here's what I want from a personal agent: an escalate button. These apps handle almost everything, and then there's the 1 thing a week that needs an actual person. Right now I'm the person. I'd pay real money for a button that hands the job to a human who finishes it and reports back. Meta tried this in 2015 with M and shut it down in 2018 because the human trainers ended up doing most of the work. Humans did 90 and the AI did 10, so every user cost a fortune. That ratio is flipped now. Instinct is worth $10B and it never hands anything to a person. I'd love to know what the version that actually finishes the job is worth! I think it's an interesting startup idea. At the very least, I'd download it.