📝 Get to the Core of the Thing A founder I advise asked me last week: “Should we go wide or should we go deep?” She runs an AI startup. Two big incumbents had just announced they were entering her space. The team was anxious about this. Hence their question: do we expand the surface area of the product, or sharpen what we already have? It’s a perfectly rational question. It’s also the wrong question. Here is what I told the founder: reframe that question. Completely. Get rid of it. Because…