Tyler Denk@denk_tweets15h ago
every week someone tells me they’re going to vibe-code their own @beehiiv alternative over the weekend.
wishing them the best, here’s the backlog of things to make sure to include:
> 99.3% email delivery rate (industry-leading)
> team of deliverability experts with decades of experience
> infrastructure to send 3M+ emails per minute
> validating every single email submission (1st and 3rd party)
> automated bot-detection to prevent spam signups
> registering for every mailbox provider’s feedback program
> ingesting data from said feedback loops and building suppression lists
> tagging every email so gmail reports complaint rates per newsletter
> classifying every bounce (hard, soft, mailbox full, DNS failure) and knowing which ones mean “try again” vs. “never again”
> three layers of suppression: global, per-publication, and transactional
> temporary suppressions that expire on their own, and permanent ones that never do
> one-click unsubscribe, the way gmail and yahoo now require it
> warming new IPs and domains on a schedule
> watching blocklists around the clock, and pulling an IP from rotation the moment it’s listed
> retrying deferred mail for 24+ hours before calling it a bounce
> blocking disposable, invalid, and typo’d addresses before they ever reach the list
> rate limiting every signup endpoint a bot can find
> filtering bot clicks out of every report (something we pay an ungodly amount of money for)
> an acquisition source on every subscriber
> engagement history for every reader, across every post
> multiple sender addresses for different emails
> custom domain configuration that is aligned with DKIM, SPF, DMARC
> a true WYSIWYG editor: what you write is what lands in the inbox, with no HTML required
> turning that editor into table-based, inline-styled email HTML that holds up in outlook
> real-time collaborative editing, so the whole team can work on the same issue at once
> dynamic content: different sections for different readers, all in a single send
> separate email and web versions of every post, from one draft
> free and premium versions of the same post, split by a paywall break
> merge tags that personalize every email, and a simulated subscriber to preview them before you send
> templates with saved colors, fonts, and spacing, plus a default style for every post
> columns, tables, buttons, blockquotes, sections, file attachments, and a table of contents with anchor links
> native embeds for X, youtube, tiktok, instagram, bluesky, stocktwits, and podcast episodes
> polls, referral blocks, recommendations, and ad slots, built right into the post
> an AI writer, AI images, and a built-in AI agent one keyboard shortcut away
> images resized and optimized automatically, however they’re uploaded
> a live email-size gauge that warns you before gmail clips your newsletter
> custom HTML blocks, cleaned so a stray script tag can’t break your post
> automatically hiding anything an inbox can’t handle (video, iframes, audio) in the email version, while keeping it on the web
> links and embeds made clickable even in outlook, which ignores links wrapped around tables
> vertical alignment in columns, because a layout that looks off by 4px looks broken to readers
> converting your newsletter to audio versions for readers who prefer to listen
> random cohort sends to randomly split your list to test different content and conversion
> slash commands: type “/” and insert any block without touching a menu
> markdown and keyboard shortcuts for people who never want to touch a mouse
> pasting from google docs with the formatting intact
> search and replace across the whole post
> comment threads right in the draft, so editors and writers stop living in google docs
> footnotes and citations that work in the inbox and on the web
> code blocks, for the technical newsletters
> an AI writer that rewrites, translates, and fixes spelling and grammar in place
> autosave, so a closed tab never costs you a draft
> subject line A/B testing, built into the send flow
> drag-and-drop images, from your computer, your media library, or a URL
> rich-text image captions, plus image titles and alt text for accessibility
> audio files that play inline
> file attachments, so a PDF can ride along with the issue
> sections with their own backgrounds, borders, and spacing
> blockquotes with custom borders, colors, and styles
> content breaks and dividers that render cleanly in every inbox
> a REST API for subscribers, posts, segments, automations, and more
> a send API to create and send newsletters programmatically
> creating, updating, and deleting subscribers in real time
> reading and writing custom fields on any subscriber
> tagging subscribers from your own app
> enrolling subscribers into automations via API
> pulling opens, clicks, and engagement for every post
> fetching post HTML rendered for free vs. premium, email vs. web
> creating posts from a template, then appending or prepending content
> fetching segments and every subscriber in them
> managing tiers and premium subscriptions
> pulling referral program data and milestones
> reading poll and survey responses
> pagination that holds up across millions of records
> rate limits that protect the platform without blocking real integrations
> API keys you can create and revoke anytime
> an MCP server so claude, chatgpt, and other AI tools can work inside beehiiv
> drafting and editing posts from an AI chat
> asking for open rates, CTR, and revenue in plain english
> comparing performance across dozens of posts in one request
> looking up any subscriber's full history and engagement
> building segments by describing them
> creating and editing automations
> generating AI images straight into your media library
> managing website pages, redirects, and SEO
> reading and replying to community posts and DMs
> reviewing ad offers and ad revenue reports
> managing podcast shows and episodes
> creating digital products, coupons, and promo codes
> running subscriber growth and earnings reports
> setting up subject line A/B tests
> deliverability by mailbox provider for any post
> searching docs without leaving the chat
> inviting teammates by email
> admin, member, and contributor roles
> admins who control billing, exports, integrations, payments, and domains
> members with full access minus admin permissions
> contributors limited to drafting posts and automations
> roles at the workspace or publication level
> multiple publications under one workspace
> workspace grouping and search for people on multiple teams
> multiple authors per post, with bylines
> guest authors for one-off contributors
> author profiles with bios, avatars, and social links
> community roles mapped to workspace roles (admin, manager, moderator)
> real-time collaboration and comment threads on every draft
> removing access the moment someone leaves
> publication transfers between owners, with written consent
> secure, single-use magic links to log in from desktop
> a no-code website builder on your own custom domain
> an AI website builder that works from plain-english prompts or screenshots
> AI custom elements for live widgets
> drag-and-drop editing, plus HTML access for full control
> site-wide theme tokens for fonts, colors, borders, and shadows
> global navbar, footer, and signup and login modals
> saving sections, blocks, and pages as reusable templates
> version history with one-click restore
> custom pages with their own SEO settings and paywalls
> redirects, so old links never break
> custom robots.txt
> auto-generated meta titles and descriptions for every post
> google news schema
> pages up to 80% faster on largest contentful paint
> image carousels and grids
> youtube blocks that update when you post new videos
> an automatic page for every podcast episode
> pop-ups and gated content to turn visitors into subscribers
> a visual automation builder, no code required
> triggers based on signup source, behavior, purchases, and engagement
> welcome sequences that start the second someone subscribes
> delays and wait steps
> branching logic based on subscriber attributes
> reusable condition sets across automations
> email steps built in the same editor as your newsletter
> webhook steps that call your own systems, with automatic retries
> enrolling subscribers via API
> per-subscriber journey tracking
> opens and clicks for every email in every flow
> editing a draft version while the live automation keeps running
> comparing draft vs. live before you publish changes
> reordering steps in bulk
> segment conditions based on whether an automation started
> product delivery and follow-ups triggered by purchases
> selling files, links, guides, templates, and ebooks
> memberships and time-based products
> 1:1 coaching sessions and appointments
> 0% platform fees on every sale
> a storefront on your beehiiv website
> products sold inside emails and automations
> free products that double as lead magnets
> product variants
> discount codes and promotion codes
> product reviews, with moderation
> product tags for organizing your catalog
> orders dashboard with buyer details
> sales totals per product
> duplicating a product in one click
> automatic delivery the moment someone buys
> payouts through stripe
> live webinars with up to 10,000 attendees
> ticket sales in 10 currencies
> native streaming with video, screen sharing, and chat
> no zoom required
> up to 5 automated reminder emails
> calendar invites sent automatically
> a recording of every session
> selling the replay as its own product
> 0% platform fees on tickets
> free webinars that grow your list
> discount codes on tickets
> 1:1 coaching bookings
> buyers linked to their subscriber profile
> promoting events in your newsletter and on your site
> orders and revenue reporting for every event
> a community built into your newsletter: channels, posts, and comments
> channels that are free or gated to paid tiers
> syncing newsletter posts into the community
> direct messages between you and members
> threaded comments
> pinned posts
> a moderation queue for reported posts and comments
> banning and unbanning members
> admin, manager, and moderator roles
> inviting subscribers, segments, or specific emails
> surfacing your most engaged subscribers to invite first
> community metrics: new members, posts, and activity
> notification emails with your own from name
> channel ordering and a default channel
> luma calendar integration for events
> discord integration that syncs roles with subscription tiers
> native podcast hosting with zero platform fees
> distribution to apple podcasts, spotify, and youtube
> an automatic webpage for every episode
> automatic transcripts
> IAB-standard analytics by country, app, and device
> bot filtering on downloads
> downloads and unique listeners per episode and per show
> private feeds for paying subscribers
> bundling your podcast with your paid subscription
> importing from other hosts with episode GUIDs preserved
> RSS redirects so listeners follow you over
> scheduled episodes
> apple podcasts categories and metadata
> podcast players embedded in your posts
> a full episode library on your site
> webhooks for episode and private-feed events
> segments built on behavior, attributes, and engagement
> dynamic segments that update automatically
> static segments that stay fixed
> filtering by acquisition source, including magic links
> filtering by custom fields and tags
> filtering by subscription tier and paid trial status
> filtering by whether an automation started
> reusable condition sets
> recalculating a segment on demand
> sending to a segment, or excluding one
> segments that power dynamic content inside a single post
> segments as automation conditions
> adding a whole segment to a newsletter list
> multiple newsletter lists in one publication
> exporting any segment
> webhooks for new, confirmed, and deleted subscribers
> upgrade, downgrade, pause, and resume events
> tier created, deleted, paused, and resumed events
> newsletter list subscribe and unsubscribe events
> post sent, scheduled, and updated events
> survey response events
> podcast episode published, updated, archived, and deleted events
> private podcast feed access events
> choosing exactly which events each endpoint receives
> a signing secret on every endpoint
> automatic retries on failed deliveries
> a log of every delivery attempt
> manually retrying any failed message
> disabling an endpoint without deleting it
> versioned payloads
> webhook steps inside automations
> survey forms with multiple question types
> polls that readers answer with one click, right in the inbox
> every answer tied to a real subscriber
> live poll results
> per-question response breakdowns
> aggregate results across every survey
> individual responses you can browse one by one
> webhooks the moment a survey is submitted
> survey and poll data available via API
> polls on the web and in email
> signup flows that send new subscribers through a survey
> surveys that tell you what to write next
> polls for picking topics, products, and pricing
> response data you can turn into segments
> no third-party form tool required
> a library of professionally designed post templates
> custom colors, fonts, and spacing on every template
> a default style applied to every new post
> content outlines baked into templates
> separate email and web styling
> theme design tokens per template
> duplicating templates in one click
> a custom email footer applied to every post
> templates with sponsor slots, referral blocks, and recommendations built in
> creating posts from templates via API
> template changes picked up instantly by API-created posts
> website templates
> saved sections, blocks, and pages for your site
> welcome email templates
> templates your whole team shares
> the largest native ad network for newsletters
> brands like netflix, hubspot, notion, and nike (and 525+ others)
> ads available to claim for your upcoming posts
> dropping an ad into a post with one click
> earnings and payouts reported for every placement
> ad revenue reports post by post
> a history of every opportunity you accepted or declined
> bot-filtered clicks advertisers can trust
> custom link parameters for advertiser attribution
> brand safety review on every campaign
> payouts to your beehiiv wallet
> direct sponsorships: selling your own placements
> sponsorship products with your own formats and pricing
> scheduled sponsor placements with advertiser details
> 0% platform fees on paid subscriptions
> multiple paid tiers
> monthly and annual plans
> free trials
> paid trials, like $1 for 30 days
> metered paywalls, new york times-style
> a paywall break inside any post
> discount offers
> gift subscriptions
> group subscriptions: one buyer, many seats
> custom group deals for teams and companies
> pausing and resuming subscriptions
> private podcast feeds and gated community channels as paid perks
> payouts through stripe connect
> recommendation network with 60K+ active newsletters
> getting recommended by thousands of other newsletters
> free, reciprocal recommendations
> paid recommendations: pay to grow, or get paid to recommend
> discovering newsletters to partner with
> AI-suggested recommendation partners
> applications for paid recommendations, with accept and reject
> engagement and spend insights for every partner
> pausing, resuming, or ending any partnership
> fraud detection on paid recommendations
> clawing back payouts for fake subscribers
> recommendations inside your newsletter, not just at signup
> attribution for every subscriber a partner sends you
> one-click subscribes powered by magic links
> one-click subscribe links, no form needed
> UTM parameters carried through on every link
> rate limiting on every request
> bot detection and honeypots
> a confirmation step only when a click looks suspicious
> double opt-in respected
> redirecting new subscribers straight to your site
> magic links as a filterable acquisition source
> links you can drop into other newsletters, socials, and ads
> login magic links so paid subscribers can read premium posts
> single-use tokens that expire in minutes
> rate limits on login requests
> protection against timing attacks
> logging in on desktop from a link sent to mobile
> faster logins across every beehiiv publication
> embeddable subscribe forms for any website
> full-width, fixed-width, and slim embeds
> an attribution script to track where signups come from
> custom colors, fonts, and styling
> theme design tokens per form
> a draft and publish workflow for form changes
> comparing draft vs. live before publishing
> multiple forms per publication
> custom success behavior: a message or a redirect
> pop-ups on your beehiiv site
> gating posts to subscribers only
> readers picking which newsletter lists to join
> signup flows that run right after subscribing
> bot protection on every submission
> forms that work on wordpress, webflow, and anywhere else
> a customizable link-in-bio page
> hosted on your own beehiiv site and domain
> a subscribe form built in
> your brand colors, fonts, and buttons
> social links for every platform
> links to your latest posts
> links to your products and paid tiers
> a linktree integration that captures newsletter signups
> every visitor a potential subscriber
> traffic from instagram, tiktok, and X turned into owned email subscribers
> visits tracked in your website analytics
> signups tagged with their acquisition source
> mobile-first design
> no third-party link tool required
> updated in seconds, from the same dashboard as everything else
> real-time website analytics, no third-party tools
> traffic by channel
> filters for location, device, OS, and referral source
> website and newsletter analytics in one place
> breakdowns by page, referrer, and more
> custom conditions to slice any report
> AI crawler and bot analytics: what was served vs. blocked
> control over which crawlers can index your site
> UTM tracking on every link
> custom link parameters at the publication level
> an acquisition source on every subscriber
> google analytics integration
> podcast analytics alongside your site
> trends over time
> website traffic connected to the subscribers it produced
> native integrations with linktree, hubspot, manychat, meta, and dozens of other apps
> human support team with a dozen experts ready to assist with whatever you need
oh, and besides having to manage all of this on your own indefinitely forever… your vibe-coded solution will still require paying for and stitching together a ton of software:
> email sending (sendgrid, amazon SES, postmark)
> web hosting (vercel, AWS, render)
> database + queue (supabase, neon, RDS)
> payments (stripe, memberful)
> auth (clerk, auth0, supabase auth)
> monitoring + alerting (sentry, datadog, pagerduty)
> workflow engine (inngest, temporal, upstash qstash)
> bot protection (cloudflare)
> email validation (zerobounce, kickbox)
> email rendering (litmus, email on acid)
> click verification (omnivery)
> media storage + CDN (S3, R2, vercel blob)
> product analytics (posthog, mixpanel)
…but at least you saved $59/mo not paying for @beehiiv anymore 🫡