It was pointed out that I write an essay in support of creative directors in new types of organizations every year or so. There’s 3 reasons for this. 1 - WHEN YOU BELIEVE IN AN IDEA, REPEAT IT. Too often folks are looking for the next idea. Push an idea to its extreme end to see how strong it actually is. That’s how ideas resonate, and that’s how you actually test your own conceptual ability 2 - I BELIEVE IN CREATIVES HAVING POSITIONS OF POWER. Bringing creatives into institutions they…