Stop Undervaluing Your SEO Skills—Raise Your Prices

The average salary for an entry-level SEO specialist in the US is $67,388. That means many businesses are willing to pay $5,615 per month for someone who might have just learned what WordPress was yesterday. Yet I still see some very skilled people on the SEO services side charging < $1,000 per month. Once you consider campaign expenses, you might make more money working at McDonald's. If you're an agency owner, freelancer, or consultant, please do me a massive favor: 1. Stop undervaluing what you do 2. If you're doing good work and getting your clients results, please increase your prices by at least 3.30% every quarter (to match inflation). 3. Don't let businesses bully you into charging less because they're still living in 2011 (when any could rank #1 in Google). SEO is more complex than ever, and your prices should reflect that.