Press Space to continue
Press Space to continue
Americans reported losing $3.5 billion to imposter scams last year. Impersonation is an entire industry. Despite brand protection as a growing software category, the scams are still winning. Per Doppel's data: - Brands catch less than 10% of the fakes targeting them - 94% catch fewer than half - The median brand catches zero Full piece from Doppel co-founder and CEO Kevin Tian on the business of online impersonation: https://a16z.news/p/faking-a-brand-is-ea…
@Aug 26
Faking a brand is easy. Making it stop is hard. The business of online impersonation Most forms of theft take something from you. You notice the car is gone, the account is drained, the files are locked. Brand impersonation is a strange one.
