Joe Schmidt says not every enterprise AI company needs a billboard in San Francisco: "You just realize that you have the same two competing companies. One's on one side of the freeway and the other's on the other side of the freeway, and they're selling the exact same piece of software." "It's all targeting the same sales motion. The reality is you don't always have to do that. You don't always have to sell to the same companies in San Francisco." "What I wanted to try to do is just tell…