Press Space to continue
Curated tech Twitter/X posts on AI, startups, and product development—signal without the doomscroll, updated on weekdays.
Press Space to continue
Press Space to continue
Kulina's team ran 5 ad campaigns. The same people now run 60. CEO Antonin Stetina puts the receipt at $2.5M in ad spend across 29 countries, with payroll exactly where it started. I've spent this year documenting the split between companies that ask AI for advice and companies where AI actually does the work. This is the cleanest version I've seen land in a P&L. Behind the multiple is a hire. The hire is Viktor, an AI employee who lives in Kulina's Slack with one whole job and real tool…
