Ben Horowitz says in new media, the brand is the person: "So old media, you had very restricted channels with very restricted formats, and the brands were the companies." "You were forced into a quote or a very short interview... and then you were representing a brand that wasn't you." "Then you get to new media, and new media is so the opposite in that it's unlimited formats, unlimited channels, and the brand is now the person." "Is it Palantir, or is it Alex? And is it Anduril, or is it…