this clip of @ShaanVP convinced me to get my own yacht the concept: before you commit to a new relationship (business or personal) you typically want to see some social proof and credibility. the moment you step onto someone’s yacht, they’ve established both. & thanks to the law of reciprocity, after receiving something (an invite on their yacht), you feel compelled to give something back obviously not everyone can buy a real yacht (guilty) but there are all kinds of ways to create “little…