email has been dying since the 1990s some notable "deaths" include: • spam overload • instant messaging • newsletter fatigue • MySpace and Facebook • RSS and Google Reader • Twitter and Instagram • AI replacing everything • Slack and workplace chat • mobile push notifications here's the reality: • 4+ billion users globally • email will always evolve • 300B+ emails sent daily • email is the only audience you own • every major creator has an email list • email isn't a platform, it's infrastructure • drives $2T+ of business revenue annually block out the noise - continue building your list, consistently delivering value, and adapting to new strategies email is only "dead" for those who stop building