Disney is essentially turning fan creativity into a massive free R&D department here. Every prompt with Disney IP in Sora becomes signal about what people actually want to see these characters do. Lots of legalese around “protecting creators” but no info yet on how (or if) creators would be compensated when their videos get curated onto Disney+. They pretty much get to use Sora as a production engine that lets them tap into everyone else’s creativity for free content they can own and distribute.