In 2020 when I left the 50 person marketing agency I built, I spent a year researching memetics, the study of how ideas spread and evolve. I had only recently heard the term and instantly recognized I now had a name for the process I was doing manually that led to my agency's success. I decided to write and self-publish a book on the topic, that only 200 people read. Ironically the meme of memetics is not itself very viral. It's a niche, nerdy topic and it's hard to tell if the people that…