Software and content have never been more similar. 1) Cost of creation is approaching zero. 2) Attention is finite, but supply has skyrocketed. 3) Trusted distribution has never been more important. 4) Messy middle of mediocrity has 10x'd in size. 5) Curators & tastemakers are high status. 6) Expansion of choice means customers have higher standards & expect customization. 7) Toy software becomes marketing vs. utility for businesses. 8) Explosion of indie software creators like indie content creators.