main lesson from this is not to YOLO 100% of visitors into a new

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main lesson from this is not to YOLO 100% of visitors into a new system and to A/B test first thought i was a genius at first btw and intuition was just WRONG

jack friks@jackfriksAug 25

one pricing experiment cost me ~40 customers for 2 weeks i made free trials annual-only on @postbridge_ trial starts fell off a cliff: ~100/week down to 29 i reverted it after 13 days. a month later it's still not fully back to baseline lesson: test your prices yes... but tread with caution on no free trial options for low ticket SaaS

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