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Curated tech Twitter/X posts on AI, startups, and product development—signal without the doomscroll, updated on weekdays.
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Everyone is collecting Claude skills right now. Almost nobody has built the thing that decides which skill to open. @thejamesmcaulay ran Creator Growth at ElevenLabs through the $110M to $210M stretch, and the part of his setup that matters least resembles a skill at all. It's a cascade: 1. A mission file with one punchy annual goal 2. Quarterly OKRs, documented, tied back to the mission 3. A monthly retro where Claude pulls Stripe, PostHog and Xero and asks whether he actually hit them 4. A…
He literally got to £100K a month in 95 days with zero full-time hires, and gave away the Claude Code system that runs it: 6:52 - The goal file that keeps him honest 12:01 - The retro that caught him over-building 26:51 - The SEO audit skill 36:12 - It audited my site live 39:14 - Multi-agent refine demo 49:23 - 350 PostHog events in two hours 52:44 - One prompt, one daily Slack alert