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Press Space to continue
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40% of Instinct users give the agent a credit card within 3 weeks And once someone trusts it with something sensitive, they stay (retention hits ~80%) Noah on earning consumer trust and protecting user data: "It takes several weeks to build trust and I actually don't have a problem with that, because one of the core principles on our end is the user should always be in control of their data. They should share data with Instinct at the rate at which they feel comfortable…
My conversation with Noah Shinn (@noahrshinn), founder of Instinct. Noah is building a personal AI assistant. It's still invite only, has spent nothing on marketing, and is growing roughly 10% A DAY. This is his first long conversation about the company. We discuss: - Why Instinct doesn't have an app - Buying compute months ahead of exponential demand - How users learn to trust it with a credit card - Safety and security - Agents coordinating with other people's agents - Instinct's business model - Apps built on consumer inertia - and more Enjoy! Timestamps: 0:00 Intro 4:11 What people are using AI agents for 15:07 Rethinking travel, reservations, and the internet 22:43 Trust, privacy, and personal data 27:50 The business model behind Instinct 38:04 How existing businesses will adapt 47:55 Designing a personal assistant people love 53:15 Growth, compute, and competing with Big Tech 1:11:44 What’s next for Instinct and personal AI