Open any Salesforce instance and you'll find a graveyard of dead fields. Churn score, deal confidence, customer health, pain score. Somebody built each one with big ambitions, and they all sit empty for the same reason. For 25 years, the sensor feeding the $80 billion CRM industry was a salesperson doing unpaid data entry after every call. That's why nobody has ever loved a CRM. The software made humans the measurement layer for their own behavior. Humans skip the logging, delay it, or shade…

1376571@137657119h ago

Yesterday we announced our series A to reimagine CRM as a business world model. I wanted explain what we mean by that, and why the CRM is the practical place to start building something much larger. https://t.co/j760peA0B2