Kash (founder of TaxGPT) raised prices four times: $1,000 → $1,200 → $1,600 → $2,000 a year. But this wasn’t mere trial and error. Kash was watching a specific metric: Trial-to-paid conversion. As long as it stayed above 60%, the market was absorbing the price hike. (Today it’s at 70–80% blended.) And yes, existing customers were always grandfathered in. @ChKashifAli, @AskTaxGPT, @jason