SEO tool Ahrefs created a fake luxury brand and spent 2 months manipulating LLMs with misinformation…and it worked! They tested a fake Elon Musk endorsements on a blog post. A Reddit AMA from a "former employee." A Medium "investigation" that debunked some obvious lies while slipping in new ones. The Medium article won. AI trusted fake journalism over the brand's actual FAQ. Fascinating times! Link in comments.