I've had CPOs on my podcast who run AI-native product orgs, from Laurel to OLX. The ones whose whole company actually uses AI did the same thing most companies skip. They wrote down how the company works before they built anything on top of it. Jiaona Zhang did it at Laurel, and now CSMs ship to production through a harness with review at every step. Mikhail Shcheglov did it too, and his company's whole system answers from Telegram. Here's what most companies get wrong. They buy a company…