Ben Horowitz on treating your story as your strategy, and why founders often skip writing it even though it's one of the most important parts of the job: "The story of the company is also the strategy of the company... In your mind, you're kind of adjusting that strategy a little bit at a time every day. But then a quarter later, it's actually pretty different than what you started with." "So it's really important that you keep upgrading your story. The articulation of your story. I would…