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Press Space to continue
This game helped Activision post a record $654 million quarter in 2008. The category it belonged to no longer exists. The movie tie-in was a machine. Every animated film shipped with a $50 console game timed to the theatrical release, and Kung Fu Panda was the #2 title in America by dollars the quarter it launched. Only Guitar Hero beat it. The economics were beautiful. DreamWorks spent nine figures marketing the movie, and the game rode that awareness for free. Parents grabbed it at Walmart…