Attacking Incumbent Weaknesses with Focused Products

If you want to start a company but don’t have “the idea”. 1. Find a large incumbent that is weak and outdated. 2. Find a segment of customers that is not their core target market. 3. Understand what that customer segment wants but the incumbent can’t provide them without harming the product for their core customer base. 4. Create the standalone product serving those features only, to that underserved base. If your 100% unwavering focus is someone else’s side project, your chances of winning; skyrocket.