Every marketing team should do this simple test. At random, ask 100 of your existing customers to describe your product in their own words. No leading the witness. Then look at how you describe your product on your site. Don’t dismiss obvious differences by telling yourself, “They basically mean the same thing we do.” Really look at the specific words. Really consider exactly what they’re saying and how they’re saying it. Compare that directly with the words you’re using, the descriptions…