I worked for a startup in the 2021 hype cycle that went bust You'd probably know the name. Sometimes I still think about the conversation that I had with the founder one day during lunch me: hey dude what’s our plan for monetization him: I have no idea, we’ll figure that out one day. narrator voice: they never figured it out Unfortunately I think a lot of startups still operate like this thinking they can figure out monetization later and spend their VCs money until then. That's 1 way to…