this Slack message from 2022 made nearly 15% of our revenue that year… and it’s generated more than $5M since then I didn't used to love the idea of a black friday discounts (I hadn't heard of many other software companies offering them) we brushed it off and kept moving for a few weeks until our CTO dropped this in slack so we eventually decided to offer an additional 20% off our annual plans… in 7 days we generated over $63k (to give a sense of scale, we generated just $2,000 of revenue…