In a world where agents do the buying: brand, marketing, and vibes lose out to products that are “objectively better” on measurable criteria like price, performance, and reliability. That’s really fascinating. If agents don’t care about the aura of your brand, and are doing the buying for customers, the products that win will be the ones that make it easy for agents to figure out why they are “quantifiably” better. Not the ones that had the best marketing campaigns.

Ryan Hoover@rrhoover23h ago

I don’t trade public stocks but if I did I would bet on this thesis: As consumers adopt agents to make purchase decisions, we’ll see significant growth among the *quantifiably best* products and services.