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YouTube has paid creators over $100 billion since 2021. Every challenger that tried to match that check is dead. Quibi raised $1.75 billion before launch, one of the biggest war chests in startup history, and folded in six months. YouTube pays out roughly that much to creators every single month. Vine is the cleanest autopsy. Back in 2016, about 20 of its biggest stars offered to keep posting in exchange for $1.2 million each. Vine said no. They took their audiences to YouTube and Instagram,…
YouTube going nearly two decades without a serious rival is the most insane level of dominance we’ve ever seen on the internet.