How Small Teams Build Large SaaS Companies Today

the future of building saas this is how 3-person teams build 100m companies: 1/ start with a sub-niche inside a big market 2/ map their daily workflow end-to-end 3/ identify where money changes hands 4/ spot the repetitive mechanical steps 5/ quantify the cost of those steps 6/ create scroll-stopping content around that workflow 7/ study which posts get saves, replies, and dms 8/ double down on the organic angles that convert 9/ run paid ads on proven organic winners 10/ capture emails from day one 11/ manually perform the workflow yourself 12/ document every step precisely 13/ separate judgment tasks from mechanical tasks 14/ turn mechanical tasks into structured agent workflows 15/ design agents to complete full tasks, not suggestions 16/ connect to real tools: email, slack, notion, crm, stripe 17/ add orchestration, retries, and verification checks 18/ store user preferences + long-term memory 19/ launch narrow with high-touch onboarding 20/ publish measurable proof: revenue, hours saved, errors reduced 21/ move pricing from per-seat → per-task 22/ shift to outcome pricing tied to revenue created 23/ increase pricing as value compounds 24/ expand into adjacent workflows within the same niche 25/ orchestrate multiple agents across the full lifecycle 26/ build switching costs through data + memory 27/ turn power users into public case studies 28/ hire operators from inside the niche 29/ reinvest profits into distribution + product depth 30/ become the default execution layer for that sub-niche