Instinct should be simple. You shouldn’t have to work around someone else’s app or website to get something done. The interface should be built for you, every time. Today we’re rolling out a new hotel experience, built on exactly that idea. Tell Instinct where you’re going and what you care about, and it builds a hotel guide around your taste. Once you pick a room, Instinct books it for you. Every guide is different. If location matters, you’ll get a map of the city with the closest hotels to where you need to be. If cost matters, the cheapest rooms are front and center. If it’s a big family trip, you’ll see places with a big pool and enough space to keep the kids and grandma all happy.