"How'd you raise $3M for meme app???" I used a tactic I call "The Cool Shit Law" I made up in 2022. The Cool Shit Law took me from broke in New Jersey to penthouses, Thiel parties, and raising $3M. Here's how it works: For 4 years, I made cool shit and reached out to cool people everyday. No expectations. Just saying hi to people I thought were cool. During that time I went from broke freelance writer to founder/VC ghostwriter to watching YouTube and becoming a founder myself. I kept on posting the whole time and people saw my journey. Then in May last year, I decided I was ready to raise. So what did I do? I didn't spray and pray, I reached out to people who I knew already got me. - Our first check came from @cyantist, one of the best angel investors of all time. We got in contact because she liked my silly videos lol. We got on the phone on a Tuesday, I flew out the next Monday and had a check by Thursday. No deck or product demo. Just a conversation. - Another one of our early checks came from @balajis, one of my long-time heroes. I first DM'd Balaji 5 years ago. I'm literally wearing a sweatshirt in my profile picture that says "Balaji was right" that I made myself. (And yes, he was right about Memelord ) - Another early check came from @EricJorgenson. Eric was one of my first Twitter heroes. I read The Almanack of Naval Ravikant and it changed my life and taught me about leverage. I had Eric on my podcast 3 years ago and we stayed in touch. Do cool shit, find cool people who genuinely support you. While I don't how to code, I do know how to make friends on the internet. And I believe in the age of AI, that's far more important. Follow The Cool Shit Law, my friends. It will change your life.