NYU Prof. Ruby Thelot predicts a web where bots make the content and bots consume it: "You had a period of time where people were posting to their friends. Then they started posting to their followers, and then they started posting to an audience. When a creator develops an audience, their content changes. They become captured by their audiences. When they see that something works, they tend to do more of it. The concept of audience capture I get from my friend Matt Klein, head of insights at…