"Agents want 10x or 100x more marketing to consume." @profound Co-Founder & CEO @thejamescad tells etn. about the steps companies must take to adapt to increased AI agents online: "Cloudflare reported that bot traffic exceeded human traffic on the internet for the first time ever. If I ask ChatGPT, Grok, or Gemini a question, they're going to send an agent on my behalf to different websites." "It puts this strain on the marketing world, which is if you aren't able to create 10x or 100x more…

thejamescad@thejamescad2d ago

Excited to announce that @profound has raised a $180M Series D led by @sequoia and @kleinerperkins. AI was quick to transform verifiable domains like software engineering. It is now doing the same across every vertical. Profound is diffusing AI into the marketing org at the enterprise level. This opportunity, to redefine one of the world's largest and most interesting industries, is once in a lifetime. We will not waste it.