Charlize Theron climbed a fake rock face on top of a Times Square billboard yesterday to promote a movie that came out yesterday. That timing IS the strategy. Apex dropped on Netflix April 24. The stunt happened April 24. A theatrical release would have run this activation two weeks before opening to drive ticket sales. Netflix doesn't have opening weekends. Netflix has the algorithm. Every Netflix original is fighting for one thing in its first 72 hours. The Top 10 list is a Schelling point…