The thing I'm learning about business nowadays: to survive, you need to constantly reorient. You used to build a business, hit product-market fit, and then kind of coast. Now you hit PMF and the ground shifts 3 months later. New AI models, new algorithms, new tools that change what's possible. So you reorient, and reorient again, it's pretty constant. I'm noticing even companies doing $100M to $1B in revenue are sweating these days. They feel it too. But the cool part is if you reorient…