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Finding signal on Twitter is more difficult than it used to be. We curate the best tweets on topics like AI, startups, and product development every weekday so you can focus on what matters.
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Finally someone calling this out. Influencer marketing is still one of the best distribution channels if used right. The problem with the agencies is that they don't understand the product, ICP, who is a good creator/influencer, what audience they have, what type of content they do, creator matching with the brand, etc. They simply offer a $25,000 package with the same set of 50 creators, and out of those, 90% are either fake/bot or catfish accounts. Resulting in only fabricated impressions…