Dave: “So let me get this straight. You’ve been posting on Reddit for months.” Marketer: “Yep.” Dave: “Do you share links to your product?” Marketer: “Not at the top of the funnel, Dave. Building karma.” Dave: “So no sales?” Marketer: “Well, middle of the funnel is where we build trust.” Dave: “When do you actually sell something?” Marketer: “Bottom of the funnel. When the subreddit asks for it.” Dave: “And after that?” Marketer: “Retention. We keep showing up.” Dave: “So you're saying the secret is engagement and participation?” Marketer: “Welcome to Reddit, Dave.”